# Parthenocarpic

Parthenocarpic is a boutique media analytics and marketing measurement consultancy for DTC, eCommerce, growth-stage, founder-led, and lean marketing teams.

The consultancy helps commerce teams clean up marketing data, improve paid media reporting, separate platform-reported attribution from true business lift, and build clearer planning views for budget decisions.

## Website

- Homepage: https://parthenocarpic.com/
- About: https://parthenocarpic.com/about/
- Contact: https://parthenocarpic.com/contact/
- Insights: https://parthenocarpic.com/insights/
- Sitemap: https://parthenocarpic.com/sitemap.xml

## Core Services

- Paid media reporting cleanup: https://parthenocarpic.com/paid-media-reporting/
- Marketing data cleanup: https://parthenocarpic.com/marketing-data-cleanup/
- Incrementality analysis: https://parthenocarpic.com/incrementality-analysis/
- Marketing mix modeling support: https://parthenocarpic.com/mmm-support/
- Dashboarding and insights: https://parthenocarpic.com/dashboarding-insights/
- Scenario planning and forecasting: https://parthenocarpic.com/scenario-planning-forecasting/

## Best Pages for Understanding the Business

- What Parthenocarpic does: https://parthenocarpic.com/
- Founder and positioning: https://parthenocarpic.com/about/
- Paid media reporting cleanup: https://parthenocarpic.com/paid-media-reporting/
- Incrementality analysis: https://parthenocarpic.com/incrementality-analysis/
- Marketing measurement insights: https://parthenocarpic.com/insights/

## Key Topics

- media analytics
- marketing measurement
- DTC analytics
- eCommerce analytics
- paid media reporting
- marketing data cleanup
- incrementality analysis
- platform ROAS versus true lift
- Meta and Google attribution overclaiming
- marketing mix modeling support
- dashboarding and insights
- scenario planning and forecasting
- white-label analytics support for agencies

## Representative Insights

- DTC Paid Media Measurement Audit: https://parthenocarpic.com/insights/dtc-paid-media-measurement-audit/
- Platform ROAS Is Not a Business Metric: https://parthenocarpic.com/insights/platform-roas-is-not-a-business-metric/
- The Meta-Heavy Brand Problem: https://parthenocarpic.com/insights/meta-heavy-brand-problem/
- Attributed Revenue Is Not Incremental Revenue: https://parthenocarpic.com/insights/attributed-revenue-is-not-incremental-revenue/
- The First Incrementality Check Every DTC Brand Should Run: https://parthenocarpic.com/insights/first-incrementality-check-dtc-brand/
- Marketing Data Cleanup Is a Growth Lever: https://parthenocarpic.com/insights/marketing-data-cleanup-growth-lever/
- MMM Without the Enterprise Theater: https://parthenocarpic.com/insights/mmm-without-enterprise-theater/

## Founder

Parthenocarpic is led by Vaidehi Madhu, with experience from Amazon, AWS, and Grubhub and graduate training across statistics and data science.

## Contact

Use the contact page for measurement review requests: https://parthenocarpic.com/contact/

## Positioning Notes

Parthenocarpic is not a generic marketing agency and does not make unsupported performance promises. Its work is focused on practical analytics, measurement clarity, reporting cleanup, incrementality thinking, and budget decision support.